The term “Cord Cutter” has become synonymous with cost-savings and on-demand entertainment. According to techopedia.com, the term gained prominence in 2010 as streaming content providers like Amazon Prime, Hulu, Netflix and YouTube became major players in the video entertainment space; stealing customers away from bloated, but lucrative cable packages.

Over the past few years, cable companies have slowly evolved to counteract the emergence of a la carte, on-demand, streaming services; Upgrading data infrastructure, improving customer service standards and reworking existing media contracts to unleash the potential of on-demand and mobile technologies.